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Nicolas De Santis
Nicolas De Santis (born 18 March 1966, in Madrid, Spain) is an internet entrepreneur. In 2004 he became the President & Secretary General of Gold Mercury International, the global foresight think tank and global governance award organisation founded in 1961.〔Nicolas De Santis, Shares Magazine, 13 Feb 2014. "Firms need a corporate vision". http://www.sharesmagazine.co.uk/articles/anticipatory-governance-and-corporate-vision#.VAXxTmOTJRy. Retrieved 2 September 2014.〕〔L. Javier Noriega, Cinco Dias, 1 December 2010. "La marca PRISA comunica globalización y pluralismo". http://cincodias.com/cincodias/2010/12/01/empresas/1291214393_850215.html. Retrieved 2 September 2014.〕 Nicolas De Santis is the son of Spanish actress Maria Cuadra and film producer Eduardo De Santis.〔Ravi Chandiramani, Marketing Magazine, 13 September 2001. "PROFILE: Travel companion - Nicolas De Santis, Marketing director, Opodo". http://www.marketingmagazine.co.uk/article/77108/profile-travel-companion---nicolas-de-santis-marketing-director-opodo. Retrieved 2nd September 2014.〕〔Ramón Muñoz, El Pais, 12 December 2010. "La nueva marca de PRISA transmite emoción". http://elpais.com/diario/2010/12/12/negocio/1292162609_850215.html. Retrieved 2nd September 2014.〕
==Internet Entrepreneur==
De Santis is an early internet entrepreneur. He was the marketing director and co-founder of European online travel portal Opodo,〔BBC News, 26 June 2001. "Euro airlines plan online travel site". http://news.bbc.co.uk/1/hi/business/1409455.stm. Retrieved 2nd September 2014.〕 a position which he left in 2003.〔Brand Republic, 1 February 2003. Top Opodo marketer exits for brand shop. http://www.brandrepublic.com/News/168096/. Retrieved 2nd September 2014.〕
Nicolas was recruited by Spencer Stuart from beenz.com in 2001 to become the Chief Marketing Officer of Opodo, the European travel portal originally co-owned with 9 European airlines including British Airways, Air France, Alitalia, Iberia, KLM, Lufthansa, Aer Lingus, Austrian Airlines and Finnair.〔Florence Santrot, Journal Du Net, June 28, 2001. "Interview: Nicolas De Santis". http://www.journaldunet.com/itws/it_desantis.shtml. Retrieved 3 September 2014.〕 Opodo was the European version of Orbitz, the American travel website owned by various American airlines. In 2008, Opodo's turnover reached €1.3 billion in gross sales.〔Opodo, 2009. "Opodo 2008 Results Announcement". http://www.opodo.co.uk/opodo/StrutsServlet/DisplayNewsStory?pageName=pressroom&OID=29112571. Retrieved 3 September 2014.〕
His previous internet venture was beenz.com (the first virtual internet currency) where he had the role of Chief Marketing Officer.〔Hans Kettwig and Stefan Becht, Heise Online, 15 December 1999. "Wir sind die Zentralbank des Internets". http://www.heise.de/tp/artikel/5/5590/1.html. Retrieved 3 September 2014.〕 De Santis invested in and joined beenz.com in 1999 as one of the founding team members.〔Lucy Barret, Marketing Week, 15 Feb 2001. "Beenz marketing chief to join online travel portal". http://www.marketingweek.co.uk/beenz-marketing-chief-to-join-online-travel-portal/2039642.article. Retrieved 3 September 2014.〕 His role was to head global marketing as Chief Marketing Officer, and developed the brand into the first global digital currency. De Santis helped to raise $100 million〔Finextra Technology News, 17 August 2001. "Chips are down for currency has-beenz". http://www.finextra.com/news/fullstory.aspx/fullstory.aspx?newsitemid=2848. Retrieved 3 September 2014.〕 from several high profile investors including Carlo de Benedetti (Espresso/La Repubblica Group) and François Pinault, holding company Artemis.〔Tim Richardson, The Register, 16 September 1999. http://www.theregister.co.uk/1999/09/16/ellison_spills_over_beenz/. Retrieved 3 September 2014.〕 Beenz was sold in 2001 to the US Carlson Marketing Group.〔Dean Tomasula, Direct Marketing News, October 5, 2011. "Carlson Marketing Group to Buy Beenz.com". http://www.dmnews.com/carlson-marketing-group-to-buy-beenzcom/article/74874/. Retrieved 3 September 2014.〕 De Santis launched the beenz.com brand in UK, USA, France, Japan, Singapore, Italy, Korea, Australia and China.
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